I am fond of saying that we built this company on three planks : technology, technology and technology. Our engineers not only use the latest, most promising technologies, but they are constantly encouraged to develop new products, experiment with new processes, even think new thoughts. Our marketing team is energised by the desire to reach the customer in the most interesting and unexpected ways, like our much discussed success in putting up boards reading "Su-Kam" on roadside dhabas and truck-stop eateries all along the nation's highways.
Ours is a young company, in years and in attitude. We dream big and we are not afraid to try out even seemingly impossible ideas. We see ourselves as belonging to the third millennium and are driven to make a mark in every field that we enter. We are sometimes impatient with ourselves, but we have no fear of failure. We realise that some our most significant learnings have come from our failures. And they have become stepping stones to our most significant successes.
I want to drive the market – I don't want to be driven by it. My guiding principle is : change the market before it changes you.
We have been changing the market, changing products, changing processes, changing the consumer's expectations and changing mindsets at an amazingly rapid pace.
But there are a few things we will not change. Our passion for technology.Our commitment to quality.And our concern for the planet.Now and for the decades to come.